SUB2DREW
Free for agents
The Playbook

Dead listing?
Not dead yet.

The 3 most common ways I save a listing that won't sell... so your seller gets paid and you keep your full commission.

Why listings die

Most expired listings aren't bad houses. They're houses built for one exit: a retail buyer with a 30-year loan at today's rates.

When the numbers don't work for that buyer, the listing sits. Price drops don't fix it, because the problem isn't the price. It's the exit.

Change the buyer and you change the outcome. Every save below keeps you on the deal and gets your commission paid at closing, same as a normal sale.

Diagnose it in 3 numbers

Before you pick a strategy, get these. They tell you which save fits.

1
List price vs. what's owedLoan balance, interest rate and monthly payment. The rate matters more than people think.
2
ConditionWhat it needs, and roughly what that costs. Is it financeable as-is?
3
The seller's real situation + timelineRelocating, behind on payments, inherited, tired landlord, retiring? What do they actually need... cash now, relief, or the full number?
01
Subject-To

The loan is the asset

Seller has no equity to sell... but they have a low-rate loan a buyer would love to step into.

What it looks like

Listed at $315K for 90 days. No offers. Seller owes $290K at 3.25% and is relocating for work.

Sale price$315,000
Commission (6%)−$18,900
Closing costs (~2%)−$6,300
Loan payoff−$290,000
Seller walks away with−$200

Even at full price, the seller brings money to closing. That's why it's not selling.

The save

A buyer purchases the home "subject to" the existing mortgage. Title transfers, the loan stays in the seller's name, and the buyer makes the payments from here on. That 3.25% rate is worth real money today, so the buyer can pay a fair price and still make the deal work.

Seller wins

  • Walks away with relief instead of bringing a check to closing
  • Payments stay current, which protects their credit
  • Can often get some cash at closing too

You get paid

  • Your commission gets written into the purchase contract
  • It's paid at closing from the buyer's funds
  • You close a listing that was about to expire

Watch out for

  • Due-on-sale clause. The lender has the right to call the loan when title transfers. It's rare when payments are current, but it's a real risk. Disclose it to the seller in writing.
  • Use a third-party loan servicer so the seller can see every payment get made
  • Insurance has to be set up correctly for the new owner and the existing lender
  • Close with an attorney or title company that does these regularly. The seller should have their own counsel.
Say this to your seller"Traditional buyers can't make the numbers work, but your loan is actually an asset. I can bring in a buyer who steps into your payments, so you walk away clean."
02
Novation

Retail price, investor muscle

The house needs work. Retail buyers won't pay for it as-is, and the cash offers insult the seller.

What it looks like

Listed as-is at $280K. It needs about $40K of work and would sell for $360K updated. Cash buyers are offering $220K. The seller won't take it.

Retail sale after updates$355,000
Commission (6%)−$21,300
Closing costs (~2%)−$7,100
Renovation (fronted by the investor)−$40,000
Seller's guaranteed net (paid first)−$255,000
Investor's spread$31,600

Seller nets $255K instead of $220K. The investor earns their spread for the risk and the work. You sell it at retail.

The save

An investor signs a novation agreement with the seller. It's a purchase agreement plus the authority to improve and market the property. The investor pays for the updates and the home goes back on the market, ideally with you still listing it. When a retail buyer closes, the seller gets the net they were guaranteed and the investor's spread comes out of the proceeds.

Seller wins

  • A higher net than any cash offer on the table
  • No out-of-pocket for repairs
  • A guaranteed number in writing

You get paid

  • You keep the listing
  • Full commission on a higher, retail sale price
  • A stale listing turns into a fresh one with new photos

Watch out for

  • The seller has to understand the structure and the guaranteed net. Put everything in writing and have an attorney draft it.
  • Set clear timelines, and spell out what happens if it doesn't sell by then
  • Comp conservatively. Appraisal risk and days on market are where novations get hurt.
  • Some title companies won't close these. Line up one that will before you pitch it.
Say this to your seller"You don't have to choose between a lowball cash offer and fixing it yourself. A partner covers the updates, we sell it at retail, and you get a guaranteed number in writing."
03
Seller Finance

Sell the terms, not the price

The seller owns it free and clear and wants full price. Buyers want the house but can't make the payment work at today's rates.

What it looks like

A retiree lists a paid-off home at $400K. Showings are good, but offers keep falling apart on financing. The seller doesn't need a lump sum... they need income.

Price$400,000
Buyer down payment (10%)$40,000
Seller carries the note$360,000
Buyer payment at 6%, 30-yr amortization (P&I)$2,158/mo
Same loan from a bank at 7%$2,395/mo
Interest to the seller over 5 years~$104,500

With a 5-year balloon, the buyer refinances or sells and pays off the remaining ~$335K. The seller gets full price plus interest income.

The save

The seller acts as the bank. The buyer puts money down, signs a note and mortgage in the seller's favor, and makes monthly payments to the seller at an agreed rate, usually with a balloon in 3 to 7 years. The price holds because the buyer is paying for the terms.

Seller wins

  • Full price, or close to it
  • Monthly income plus interest
  • Possible tax advantages from spreading out the gain. Have the seller talk to their CPA.

You get paid

  • Commission paid at closing out of the down payment
  • Size the down payment so it covers your commission and the closing costs
  • The listing sells at the number you listed it at

Watch out for

  • If the buyer will live in the home, federal lending rules (Dodd-Frank / SAFE Act) come into play. Use a licensed loan originator (RMLO) to structure the loan.
  • An attorney drafts the note and mortgage. Title insurance on every deal.
  • Use a loan servicer to collect the payments and keep the records
  • Vet the buyer: income, reserves and a realistic plan to pay off the balloon
Say this to your seller"Buyers love the house. The rate is what's killing them. If you carry the financing, you get your full price and get paid interest every month, like being the bank."

Before you pitch any of these

Creative doesn't mean casual. This is what keeps you, your seller and your license protected.

Got one sitting right now?

Don't let it expire.

DM me the address, the seller's situation and what's owed. I'll tell you which save fits and structure it live with you. That's how most of these start.